Marketing & Sales
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Positioning and branding: How to Make Your Company Stand Out It is essential to develop a strong brand in a competitive market. Branding encompasses more than just a logo or color scheme; it also includes your company’s identity, the story you tell, and how your audience perceives you. In contrast,Continue Reading

Startup & Entrepreneurship
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Bootstrapping and funding: picking the right route for your business Money becomes a major consideration in business decisions at some point. Growth necessitates funding for a variety of reasons, including hiring, operations expansion, product development, and marketing. Whether to bootstrap the company or look for funding from outside sources isContinue Reading